Time to get to know China better!
China is a huge touristic market; both in- and outbound and domestically. In a couple of years, China will not only be the most populous country but also the biggest economy in the world.
Time to build some bridges.
Chinese outbound tourists in 2019 spent almost 280 bl USD abroad; almost twice as much as number two. China's outbound tourism will most probably be one of the sourcing markets returning to pre-corona the fastest. The destination China fascinates many Western visitors; a lot of ancient culture and different ways of thinking.
How to work in this market?
In this Summit, we will learn about both China Out- and Inbound. Outbound: what are the perspectives and how to work in this market? Inbound: leading Chinese experts will give us insights into China.